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Scotland’s No1 Travel Agency launches innovative rewards smart card with sQuid
Dundee, 1 December 2011
Barrhead Travel, Scotland’s leading travel agency, today announced the launch of a next generation rewards smartcard, based on sQuid’s world-leading technology – the first of its kind in the UK travel industry. The card will offer a 5% cashback reward for any travel booking made, with additional discounts offered to existing sQuid account holders.
With 32 stores across Scotland, the scheme will initially be piloted in Barrhead Travel’s Dundee store with a view to rolling it out across other branches in the near future.
The contactless smartcard-based scheme will be operated by sQuid, the digital payments network, which already provides a number of smartcard services in Dundee, working with the National Entitlement Card (NEC), local retailers, colleges, schools and very soon with National Express Dundee.
Loyalty cards cost £5, but give back £10 to the customer’s loyalty purse once registered online with sQuid. Cardholders are then rewarded with 5% of the booking value of all overseas holidays, which is credited to the customer’s card loyalty purse and can be redeemed against future bookings.
Mark Brock, Director, Barrhead Travel, said, “Despite difficult economic conditions, our business continues to enjoy success, thanks to the great products and services we provide to our customers. Our innovative smartcard-based rewards programme is another way of giving a little extra back, while acknowledging and maintaining a great relationship with our clients. sQuid’s excellent product is a great fit for our business”.
Adam Smith, sQuid CEO, added “Loyalty and rewards schemes are now a vital part of creating competitive advantage in retail and we are delighted to be working with Scotland’s number 1 travel agency to prove that sQuid is not only the UK’s leading next generation payments system, but a great rewards platform too.”
