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"sQuid eMoney launches pre-pay contactless smart card scheme with SUBWAY® stores in Bolton"
18May 2009 - Bolton

sQuid eMoney today announces a new pre-pay contactless smartcard for customers at SUBWAY® stores in Bolton.

The eMoney smartcard uses contactless payment, the latest innovation in retailing. It combines ‘pay as you go’ to make life easier for customers with a loyalty email voucher scheme giving customers rewards to redeem in-store.

The smartcard will be trialled in two SUBWAY® stores in Bolton as an extension to sQuid’s launch across the town, where they already work with Bolton Council, schools and the University of Bolton.

sQuidcard provides contactless eMoney services in retail and campus networks. With an ability to provide an available-to-all prepaid card and to deliver multi-purse technology, sQuid is much more flexible than bank card or other loyalty schemes. It has been specifically designed to replace cash transactions in fast retail environments, and is compatible with transport smartcard applications.

“We are pleased to be supporting the local community here in Bolton with this new, modern payment scheme for our customers’ said Tracy Settle, franchisee of the participating SUBWAY® stores. ‘The sQuid eMoney service means that we can reward loyal customers with some great deals at the same time as making their life easier at the point of purchase.’
All sQuid eMoney cards are accepted at participating stores, which also have a limited edition SUBWAY® branded card, both of which can also be used across Bolton. Customers can register their cards online and then view their transactions, top-up their card and receive special ‘meal deal’ vouchers by email. They can also top-up in-store.

sQuid is a new kind of cash: smart cash. It can be used to pay for those everyday items, such as your morning coffee, a mid morning snack and your lunchtime sandwich. It saves time, is more convenient than cash, and helps you keep an eye on where your money is going. sQuid is an independent eMoney network, you can’t get into debt and you don’t even need a bank account to use it, making it ideal for everyone.

'It’s great to have SUBWAY® stores working with sQuid, extending the use of sQuid across the wider community. We’re creating a revolution in the way people pay for everyday items and we’re making life so much easier', says Adam Smith, Managing Director of sQuidcard. ‘By incorporating easy payment on a branded card for SUBWAY®, customers will be able to enjoy hassle free payments whilst benefiting from some great personal voucher rewards’.

For further information please contact sQuid on 020 8339 2111 or email pr@squidcard.com

Notes to Editors

About sQuidcard Limited

sQuid eMoney is the alternative to the debit and credit card networks for sub £10 contactless transactions - a market forecast to grow rapidly, replacing some of the £200bn cash transactions made each year in the UK.
Deploying its own technologies, with proven contactless payments between card and reader, sQuid delivers a significantly faster transaction than chip & pin.

sQuid has a multi-purse capability and is compatible with ITSO (transit) schemes. sQuid operates enhanced security between the card, the terminal and the payments engine, and allows additional functions to be delivered to the card holder and the retailer. This enables a sQuidcard to be used not only for low value purchases but also as a pre-pay transit card.

sQuid eMoney is available in Bolton, Greater Manchester where it complements the Council’s Bolton Smart smartcard programme. This includes a transport smartcard service which is being developed with the sQuid and Greater Manchester Passenger Transport Executive. sQuid is also available in Dundee in partnership with the Scottish National Entitlement Card.

sQuidcard is a subsidiary of Nucleus Limited, a leading brand, internet and venturing business.

About Subway

The SUBWAY® chain is the world’s largest submarine sandwich franchise, with more than 30,000 locations in 90 countries.
Headquartered in Milford, Connecticut, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. That partnership marked the beginning of a remarkable journey, which has made it possible for thousands of individuals to build and succeed in their own business.
The SUBWAY® chain was named the number one global franchise opportunity by Entrepreneur magazine in its Annual Franchise 500 Ranking for 2009.

SUBWAY® is a registered trademark of Doctor’s Associates Inc.
For more information about the SUBWAY® chain please visit
www.subway.co.uk

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