eMoney News

Almost half of consumers open to loyalty schemes
24 Nov 2011

A new study has found that 46 per cent of consumers would be open to a loyalty scheme in a physical retail outlet, as long as it was suitable for them.

The IPSOS Mori and the Logic Group research also discovered that 47 per cent would be willing to use their credit or debit card as a loyalty vehicle through the use of contactless smart card technology, New Media Age reports.

Meanwhile, 33 per cent of 15 to 24-year-olds and 29 per cent of 25 to 34-year-olds reported being interested in getting their loyalty points via new technology channels.

Chief executive of The Logic Group Antony Jones said: "When it comes to developing loyalty schemes that involve new technologies, it really is imperative to consider your target customers."

Simon Atkinson from IPSOS Mori added that there is "undoubtedly" appetite for offering loyalty schemes through new technologies, although the benefits must be made clear.

Earlier this month, chairman of Aimia Richard Baker said at the Loyalty World conference that offering loyalty cards must never be a disguised way of collecting data about consumers.

Bookmark and Share
sQuid alternative payment network is protected