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Australian supermarket revamps loyalty scheme
20 Apr 2012

Australian supermarket Coles has added a range of new offers and discounts to its loyalty scheme following a complete overhaul of the programme. 

The firm has revamped its Flybuys scheme, which was first launched in 1994, to make it easier for customers to accrue points.

Under the old programme, members would receive two points for every AUS$5 they spent in-store but members can now earn one point for each dollar spent.

Shoppers can accumulate and redeem points, which no longer expire, at any store owned by retail group Wesfarmers. Money off vouchers can also be redeemed at travel site Webjet, allowing members to book discounted flights on any airline.  

"Lowering prices has been central to our recovery strategy over that last four years, and the relaunch of Flybuys is an integral part of that value investment," Coles chief executive Ian McLeod  told the Australian.

"There's a limited number of people who are interested in collecting points just for flights - what they really want is value in the supermarket and to get cash back at the till."

Shoppers are also eligible for a ten per cent discount on any five essential goods purchased in a AUS$50 transaction.

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