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Bolton Council launches market-based sQuid loyalty smart card
22 Nov 2011

A new loyalty scheme has been launched for Bolton Market that is believed to be the first of its kind in the UK.

Bolton Council's Akthar Zaman told BBC News there will be a six-month pilot involving ten traders, following which it will be decided whether the initiative will be rolled out to more businesses.

Shoppers use a sQuid contactless smart card when they make a purchase from the market, which then gives them 10 percent of the money spent back as a reward. These can be redeemed against further goods bought from participating traders.

Mr Zaman said he hopes the scheme will encourage people to "support local producers and businesses".

It was recently reported by the Salvation Army in Bolton that its re:ward card initiative is doing particularly well in the Greater Manchester region, according to the Bolton News.

Manager Chris Myers said he has been impressed by the take-up, even during very early stages.

Bede Feltham, Marketing Director at sQuid added, “sQuid’s unique integrated payments and loyalty network is a great way to help local retailers build valuable relationships with their customers. We look forward to seeing this grow.”

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