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Dorset leisure centre launches new loyalty scheme
21 Mar 2012

A leisure centre in Dorset is set to offer its customers the chance to earn rewards through a new loyalty scheme.

Purbeck Sports Centre in Wareham is set to offer its Diamond Card members the chance to earn one loyalty point for every 20p they spend on activities at the centre.

This means that an adult Diamond Card holder who pays £3.65 for a swim in the pool will receive 18 points, which they can then exchange for a host of free activities.

Terry Peterson, the sports centre's manager, said:  "Our new Loyalty Points scheme is a great way to save up for free activities - you may wish to use the points against your regular activity or try something new."

In light of these new benefits, an annual fee of £10 for adults and £5 for juniors will be charged to Diamond Club members.

Mr Peterson added that the new loyalty points scheme will ensure regular users will remain "in pocket", despite the new fees.