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eMoney News

Kellogg introduces loyalty programme
26 Jul 2012

This month Kellogg introduced its US loyalty scheme in order for customers to build up pints for rewards and enter sweepstakes.

After registering online, customers can then enter codes found inside various Kellogg products, such as frozen food, snacks and cereals. These codes are converted into points which in turn reward members with discounts, books, gift cards, sports equipment, toys and a daily chance to win $200 (£130) in groceries.

As an incentive, Kellogg customers can earn additional points by purchasing specially marked products.

When customers enter their code online, they can also browse all of the brand’s promotions.

Senior vice president of global media and marketing, Larry Bruck, said: "We are teaming up with several exceptional partners to offer some truly exciting rewards, including movie tickets and sports equipment. The more codes families enter, the more rewards they can receive."

Kellogg currently reports that its products can be found in 93 per cent of all US homes.