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eMoney News

Loyalty scheme members take extra trips to gain more points
2 Feb 2012

Around three quarters of travel loyalty scheme members would take extra trips just to gain more air miles or points, according to new research.

Global hotel operator Starwood Hotels & Resorts Worldwide has published new figures which show that 74 per cent of regular travellers would book an additional holiday solely in the quest to gain more loyalty points.

Furthermore, 73 per cent of respondents revealed that they have taken extra business trips for the same reason.

The report also underlined how highly consumers regard their loyalty scheme membership, with 65 per cent of respondents claiming that losing their loyalty programme entitlements would have more of an impact on them than losing their luggage or missing a flight.

When faced with a travel emergency, seven in ten respondents also claimed that their elite status in a hotel loyalty rewards program would be handier than their smartphone, tablet or even their personal assistant.