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eMoney News

Mobile phone loyalty scheme shortlisted for award
15 Jun 2012

An innovative loyalty scheme that works through a user's mobile phone has won plaudits in the BT Retail Week Technology Awards.

The GO Outdoors 'Discount Card' has been named as a finalist in the Customer Technology Initiative of the Year category.

Created by Mobilize, the smartphone application claims to be the first retailer loyalty scheme integrated into smartphones to get a national launch in the UK.

The loyalty programme is credited with not only helping customers earn rewards and redeem discounts, but improving customer engagement and removing the need for smart cards or paper vouchers.

Claes Kockum, the commercial director of Mobilize Systems, believes that the loyalty scheme helps make shopping "smarter and easier" for customers.

"Users can receive and redeem offers through the phone, changing the way we shop," he said.

"GO Outdoors is the first nationwide retailer to realise the potential of fully mobile loyalty to the UK high street."