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New Beefeater loyalty scheme launched
16 Apr 2012

Global hotel, restaurant and coffee shop group Whitbread has launched a new loyalty card scheme across its Beefeater Grill outlets.

Members of the new 'Reward Club' scheme can claim five points for every £1 they spend on food and drink in any one of the participating 130 Beefeater Grill outlets.

Once diners have accumulated 500 points, they will be able to redeem the points online and exchange them for discount vouchers which can be used at Beefeater Grill restaurants.

Amanda Barnett, marketing manager for Beefeater Grill expressed her excitement at the launch of the new scheme, which she labelled as a "really innovative" concept for the restaurant industry.

"As well as offering our customers vouchers which they can redeem in our restaurants we will also be giving them exclusive, personal offers which they can claim throughout the year including on their birthday," she added.

Loyalty cards are available from any Beefeater Grill restaurant across the UK and can be activated online or over the phone.

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