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New loyalty scheme encourages Caithness shoppers to spend locally
11 Nov 2011

A new loyalty scheme has been launched with the aim of encouraging people in Caithness to use local shops and businesses.

The Spend it Here initiative is being run by town centre managers Andrew O'Sullivan in Wick and Nicola Cameron in Thurso and will run from November 26th 2011 until May 31st 2012, the John O'Groat Journal reports.

It will be free to join and shoppers can pick up their cards from this week onwards, with more than 30 businesses already participating by planning to offer discounts and special promotions.

One is Colin Chessor Ltd, whose owner Colin Chessor said it is a good incentive to shop locally.

"It will help keep local businesses viable, it is something to reward loyal customers and will help to create new customers. It is the incentive the consumer has needed. It's great," he added.

The organisers may be hoping the loyalty cards are as successful as Home Team's in Australia.

It recently told Franchise.net.au they had increased footfall, spending and profit margins after being rolled out across the country.

A new loyalty scheme has been launched with the aim of encouraging people in Caithness to use local shops and businesses.

The Spend it Here initiative is being run by town centre managers Andrew O'Sullivan in Wick and Nicola Cameron in Thurso and will run from November 26th 2011 until May 31st 2012, the John O'Groat Journal reports.

It will be free to join and shoppers can pick up their cards from this week onwards, with more than 30 businesses already participating by planning to offer discounts and special promotions.

One is Colin Chessor Ltd, whose owner Colin Chessor said it is a good incentive to shop locally.

"It will help keep local businesses viable, it is something to reward loyal customers and will help to create new customers. It is the incentive the consumer has needed. It's great," he added.

The organisers may be hoping the loyalty cards are as successful as Home Team's in Australia.

It recently told Franchise.net.au they had increased footfall, spending and profit margins after being rolled out across the country.

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