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News in-depth: Malaysian mobile phone operator teams up with loyalty scheme
10 Feb 2012

A Malaysian mobile phone operator has teamed up with a loyalty programme to offer its customers the chance to earn rewards, it has been revealed.

U Mobile has announced that its customers will be given automatic membership to BLoyalty's BCARD programme, allowing members to collect loyalty points every time they pay their phone bill.

Members of the scheme will be able to accrue a single point every time they spend two Malaysian ringgits (RM) (£0.40) on their bill.

These points can then be redeemed for offers and discounts at 48 merchants nationwide, including Starbucks, Kenny Rogers Roasters, Berjaya Hotels and a host of other BCARD partners.

Aletheia Yashoda, U Mobile's head of products and marketing, claimed that the firm are constantly striving to provide its subscribers with "fresh and innovative experiences".

She said: "In October 2011, we introduced the most affordable postpaid plan from as low as RM28, targeted at first jobbers and now we are now extending the value-add
experience to our postpaid subscribers by introducing BCARD reward schemes.

"This partnership will bring us closer to our new and existing customers, and we look forward to continuously provide unique subscriber experiences while they enjoy our exceptional voice and data services from U Mobile."

BLoyalty are also running a number of competitions to celebrate its partnership with U Mobile, with the firm set to reward five lucky U Mobile customers who sign up the loyalty scheme before March 15th with a chance to win a brand new Samsung Galaxy S II phone.

The loyalty scheme provider is also running its Swipe and Wipe contest throughout February, offering members the chance to win a total of one million loyalty points and three holiday packages.

In order to subscribe to the programme, U Mobile customers must fill in the required form and hand them in at their nearest U Mobile Store, Starbucks or Kenny Rogers outlet.

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