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Success of loyalty scheme helps Superdrug post rise in sales
16 Jan 2012

Health and beauty chain Superdrug has partly attributed its rise in sales to the success of its new loyalty scheme.

The firm has revealed that sales, including VAT, for the period between 27th November and 31st December 2011 rose 2.5 per cent on a like-for-like basis, compared to the same period in the previous year.
Furthermore, online sales nearly doubled during the festive season as revenues surged 94.9 per cent over the five weeks.

Steve Jebson, Superdrug's commercial director, revealed that the firm's Beautycard programme was linked to around 20 per cent of sales.

He said: "Our Christmas trading figures show a solid performance during challenging times.

"2011 saw the launch of our loyalty card, the Beautycard, and during December one in five transactions were linked to a card showing a good level of customer participation in the scheme."

Superdrug operates around 900 shops across the UK and is owned by AS Watson, the group  also runs discount health and beauty chain Savers.

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