eMoney News

Theatre operator launches loyalty scheme
10 Nov 2011

A British theatre operator has launched the first loyalty scheme designed to benefit people who regularly enjoy plays and musicals on the London stage.

The Ambassador Theatre Group revealed its ATG Theatre Card scheme today (November 10th 2011), which will cost £30 a year to become a member of.

However, cardholders will be given priority booking for new shows, invited to question and answer sessions with cast members and will be able to avoid paying booking fees.

A range of other exclusive offers will also be sent throughout the year.

Manager of the initiative Karen Cody said it is "the perfect membership card to ensure customers get the seats they want, for the performance they want and at the prices they want".

Members could use their new ATG Theatre Cards when they book tickets for Ghost the Musical, Legally Blonde and The Lion King, all of which are currently taking bookings in the West End.

Bookmark and Share
sQuid alternative payment network is protected