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'Twitterthon' aims to provide boost to ailing local town centres
21 Feb 2012

Consumers from across the UK will be able to show their support for their local town centre by taking part in a Twitter campaign next month.

Developed by High Street loyalty experts Mark Barnes and Paul Squires, the first ever Retweet For Towns Day will see Britons debate about the state of their local town centre on the micro blogging site and encourage residents to become more involved in their communities.

Held on March 8th, this 24-hour event hopes to attract people of all ages and from all walks of life on to Twitter to talk about what is important to them about their local area and what can be done to boost the UK's ailing town centres.

The campaign has gathered high-profile support from the Association of Town Centre Management (ATCM) and TV weather forecaster Sian Lloyd, who has already started tweeting ahead of the event. 

"Residents can make a real difference by supporting those who are working to preserve our high streets and this campaign offers everyone a simple way to comment and debate about their town centres," Ms Lloyd said.

Martin Blackwell, ATCM chief executive, was also excited about the day as it gives a platform for people to honestly express their views about their area.

He said: "This is a brilliant idea and allows the ordinary person the opportunity to show their support for their town centre. They are not dead yet!"

Mr Barnes, the former town centre manager of Louth, is hoping that those with responsibility for a high street, town or city take part in their campaign and share good news stories that other managers can launch in their towns.

The scheme follows the release of a report into the state of Britain's High Streets by retail expert Mary Portas, which called for fewer regulations for retailers and the launch of a national market day.

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