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West Sussex cinema unveils new loyalty scheme
12 Mar 2012

A cinema in West Sussex has developed a new loyalty scheme which aims to encourage people to see more films.

The Capitol cinema in Horsham has unveiled its new loyalty card, offering holders the chance to earn a free trip to the cinema once they have collected seven stamps, reports the Crawley Observer.

Michelle Woods, a spokeswoman for the cinema, told the news provider: "Pick up your free loyalty card from the box office on your next visit to the cinema and start collecting stamps straight away."

It is the latest initiative from the cinema, with cinema goers charged just £5 for seeing a movie any time on a Monday as part of the Movie Mondays scheme.

Other programmes include Student Tuesdays, where any visitor with a valid student card is able to see a film for just £4 on a Tuesday, and Orange Wednesdays' two-for-one offer.

The Capitol's Box Office Babies Screenings has also proved popular as it allows parents and carers to bring their baby along to the cinema without having to arrange a baby sitter.

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