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"Mercedes Smart helps launch new eMoney sQuidcard
November 2008, Bolton and Dundee

The future of retailing has arrived in Bolton and Dundee with the launch of the new state-of-the-art sQuidcard. And to help with the launch sQuid has chosen the iconic smart car to promote the new service.

sQuid is a new kind of cash: smart cash. It can be used to pay for those everyday items, such as your morning coffee, your favourite magazine and your lunchtime sandwich. It saves you from fiddling with coins and helps you keep an eye on where your money is going.

'We’re creating a revolution in the way people pay for everyday items and we’re making life so much easier,' says Adam Smith, Managing Director of sQuidcard. “Bolton will be the first in the country to benefit from this new, easy way to pay.'

sQuid is an independent eMoney network, and you can’t get into debt, in fact you don’t even need a bank account to use a sQuidcard, making it ideal for children too.

sQuid can also be added to other smart cards and has been added to those issued by Bolton Council to their Bolton Smart programme, both the Bolton Smart citizen card and the BSmart card, which will be issued to all children aged 11 to 16 years of age. sQuid is also available on the National Entitlement Card (NEC) in Dundee.

'Our technology is the future of small payment’, explains Adam Smith. 'Our philosophy is to make electronic payments a flexible, responsive and cost-effective service for our customers, for merchants and for transport operators. This is something none of the banks or credit card networks are able or willing to offer. With sQuid we deliver a completely new experience’.

sQuidcard can be topped up with up to £100 of cash at sQuid retailers or online, and is the first card to combine eMoney with a pre-pay transit purse, which will also be available in Bolton early next year, through GMPTE.

sQuid has chosen the iconic automotive brand, smart, to help launch the new card. sQuid’s marketing director, Bede Feltham says, ‘we wanted an eye catching icon, that reflected modern urban living and which complemented our own brand values’.

The smart fortwo is the perfect solution for urban mobility. It is easy to park, can hold a surprising amount of luggage and has all the safety equipment that customers expect.  It is also extremely economical and is among the most eco-friendly cars on the road.

The smart fortwo is supplied by Mercedes-Benz Retail Corporate Sales who provide a comprehensive range of employee mobility solutions to many of the UK’s top companies. As the leading supplier of smart and Mercedes-Benz cars to the UK corporate market, Mercedes-Benz Retail has specialist teams in Birmingham, London and Manchester dedicated to looking after business user fleets.



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